• by Erik Sass  @eriksass1, February 22, 2012

The industry's porposals for self-regulation of data collection, including letting consumers opt out and icons showing when their data is being tracked, are a good start but aren't sufficient, according to Joseph Turow, Robert Lewis Shayon Professor, Annenberg School of Communication, University of Pennsylvania, who says that current proposals for notice practices would be ineffective. Jane Yakowitz, Visiting Assistant Professor of Law, Brooklyn Law School, adds that many consumers simply don't understand or fully appreciate the amount of data produced by Internet use that can be tracked by online marketers.