1 In 3 Parents Sees IPad As Educational Device
The iPad is catching on as an educational device among parents, but not nearly as many as one might think.
According to a survey of more than 2,000 consumers conducted by iYogi Insights, a third of all parents are willing to buy or have already bought an iPad for their children’s use. Furthermore, those parents are willing to let their kids spend an average of $14 a month on apps and programs, and spend at least two hours on the device every day.
“IPad touted as the hottest gadget of the times continues to be a favorite topic of debate and discussion especially on its usefulness to children in particular and whether it is an expensive toy or possibly a nifty device which can make learning fun and interactive,” says Vishal Dhar, president of marketing and co-founder of iYogi.
“With Apple marketing the use of iPads for kids and education, we decided to ask our large subscriber base what they thought. The encouraging results show a significant one-third of the parent population gives a thumbs up. With the rumored launch of iPad 3, 2012 will continue to be the year of the iPad.”
The flip side of 33% of parents willing to buy their kids an iPad is that two-thirds (67%) are not. Among those who were not willing to buy their kids an iPad, most (67%) said they’d rather buy a more traditional computing device (desktop, laptop or netbook), and 27% said they’d rather buy an e-reader. The biggest concern for these parents: that owning an iPad would keep them from enjoying the outdoors (a reason cited by 50% of consumers; 34% said they worried the devices would keep them from making more friends).
“People did question whether it’s a content creation device, and questioned whether you could do your homework on it,” Dhar tells Marketing Daily. “I think Apple has to cover more ground in educating parents [about the iPad’s educational uses].”
Recent Marketing Daily Articles
-
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings, up 36% year-over-year, according to ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ...
Be the first to comment on "1 In 3 Parents Sees IPad As Educational Device"
Leave a Comment