Please make sure your folding trays are in their full upright position. No, we’re not landing, but Garry McGuire, CEO of RMG Networks, would like to serve you some in-flight advertising. Presenting at MediaPost’s Digital Out-Of-Home Forum, McGuire insists that his digital out-of-home ad network is more popular than ever in the sky, where he says average dwell times are 2.5 hours, and 70% of air travelers engage with their back-of-the-chair TVs for at least an hour.
Making the medium even friendlier for brands, McGuire says RMG has reduces lead-times from about 45 days (back when ads had to be manually loaded onto the plane’s video system via zip drive) to just 7 days. Reporting, meanwhile, is now delivered to participating brand every month.
What’s more, in-flight marketing has “all the power of broadcast television,” along with “all the benefits of context of place.” Results of a partnership with Delta, McGuire added, have been “incredible.”