Where's The DOOH Data?
Just for the record, Adam Potashnick, Global Media Director at Mediacom, says he isn’t receiving any real-time data related to digital out-of-home marketing. There’s “nothing coming from the vendor,” anyway, Potashnick clarified on an afternoon panel at MediaPost’s Digital Out-Of-Home Forum. Rather, “It’s “more about the network, and its reach,” he said. Currently, “We (by which we assume Potashnick means the ad industry) are buying this medium based on the lowest common denominator.” However, “As more and more data becomes available, it’s going to potentially fragment our spend.”