• by Gavin O'Malley , Staff Writer @mp_gavin, May 14, 2012

This is the year Tim Reis stopped telling people about how big mobile is -- or how big it’s going to be. “We all know how big it is,” Google’s head of mobile and social solutions just told OMMA Mobile’s audience during his morning keynote. More to the point, Reis said of mobile marketers: “We’re not talking about winning in mobile; we’re talking about winning in marketing.” Easier said than done, however. How can brands get it done? First and foremost: "You need to find a champion of mobile," according to Reis. Also, brands and marketers must understand that mobile users are in "a different need space" than pc or TV users.