Cannes Roars: OMD Earns Most Media Lions, Manning Gottlieb Nabs Grand Prix
OMD’s London-based agency Manning Gottlieb OMD was awarded the Media Lion Grand Prix, the top Media Lion award, at the Cannes ad festival for its outdoor campaign for
Google’s voice search product.
The shop’s work was cited for its effectiveness with recall, which was three times the average for outdoor ads. In addition, 25% of those surveyed about the campaign said they “actively spoke to someone" about the campaign. Searches for “voice search” in London more than doubled versus the rest of the country.
The agency used 150 outdoor posters and utilized Google Maps to identify key institutions or recognized names associated with the location. For example, a billboard on Baker Street carried the phonetic spelling for Sherlock Holmes, providing media context within the creative execution.
In addition to the Grand Prix, OMD was awarded a total of a 15 Media Lions – more than any other media agency in the competition, including five silver and nine bronze. The agency also won a silver Mobile Lion. Winning campaigns included work created for global brands, such as Intel, McDonald’s, Pepsi and Wrigley.
OMD sister agency PHD won four Media Lions, including a gold and a silver and two bronze.
A total of 107 Media Lions were awarded at Cannes Tuesday evening, including 11 gold, 28 silver and 67 bronze awards. The winners are all highlighted on the festival’s Web site.
Other winning media shops included: Mediacom (1 gold, 1 silver, 4 bronze); Carat (1 gold); Starcom MediaVest Group (1 silver, 1 bronze); Initiative (1 silver); ZenithOptimedia (1 silver); Mindshare (3 bronze); Starcom (4 bronze); MEC (1 bronze); MPG (4 bronze).
Recent MediaDailyNews Articles
-
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS' Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a big victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ...
Be the first to comment on "Cannes Roars: OMD Earns Most Media Lions, Manning Gottlieb Nabs Grand Prix"
Leave a Comment