News Brief
Chevrolet Goes Grass Roots For MLB
Jul 5, 2012, 1:04 PM
Chevrolet is getting behind the 2012 MLB All-Star Game in its status as the Official Vehicle of Major League Baseball by showing its lineup of cars, trucks and crossovers in Kansas City for
activities that begin Friday and lead up to the 83rd Midsummer Classic on Tuesday.
Phil Caruso, Chevrolet national promotions manager said, in a release, that the company will have product displays, ride and drives and other activities around Kansas City to enhance the fan and customer experience.
Chevrolet, which has been the Official Vehicle of Major League Baseball since 2005, will have free ride-and-drives MLB All-Star FanFest, Friday through Tuesday outside of the Kansas City Convention Center; seven other Chevrolet vehicles will be on display inside. Chevrolet will also provide a photo opportunity for fans to create their own baseball card, a bench-building area that will provide benches to local Kansas City area youth baseball teams, and a gaming area to play the Chevy Baseball App. With each hit on the Chevy Baseball App, Chevrolet will donate a dollar to youth baseball.
Phil Caruso, Chevrolet national promotions manager said, in a release, that the company will have product displays, ride and drives and other activities around Kansas City to enhance the fan and customer experience.
Chevrolet, which has been the Official Vehicle of Major League Baseball since 2005, will have free ride-and-drives MLB All-Star FanFest, Friday through Tuesday outside of the Kansas City Convention Center; seven other Chevrolet vehicles will be on display inside. Chevrolet will also provide a photo opportunity for fans to create their own baseball card, a bench-building area that will provide benches to local Kansas City area youth baseball teams, and a gaming area to play the Chevy Baseball App. With each hit on the Chevy Baseball App, Chevrolet will donate a dollar to youth baseball.
Chevy will have a closed-course Test Track at Kauffman
Stadium Sunday through Tuesday where people can drive the lineup. Former and current MLB All-Stars will ride to Kauffman Stadium in 75 Chevrolet Silverados and Chevrolet Camaro Convertibles during the
MLB All-Star Red Carpet Show Presented by Chevrolet, 1 p.m. CT on Tuesday, game day.
The Most Valuable Player at the MLB All-Star Game will get a Chevrolet Camaro Convertible and choose a public youth baseball field for refurbishment.
Also, through July 22, participants across the country can visit www.chevybaseball.com and enter to win a refurbished baseball field for their community or another community they feel is deserving.
The Most Valuable Player at the MLB All-Star Game will get a Chevrolet Camaro Convertible and choose a public youth baseball field for refurbishment.
Also, through July 22, participants across the country can visit www.chevybaseball.com and enter to win a refurbished baseball field for their community or another community they feel is deserving.
Recent Marketing Daily Articles
-
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ...


Be the first to comment on "Chevrolet Goes Grass Roots For MLB"
Leave a Comment