Online, Retail 'Distribution' Emerge As Strongest Global Ad Categories
A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. Known as “distribution
channels,” the category posted 10.4% growth year-over-year, even as the euro crisis and other economic headwinds persisted.
With mobile use exploding across the globe, the
telecommunications category -- with giants such as Apple, Vodafone and Deutsche Telekom -- saw significant growth with a 7.8% increase.
Entertainment (up 5%) followed in the rankings,
where spending may have risen in conjunction with more leisure time for a growing middle class in many countries.
The financial (up 4.9%) category came in next, with 9% growth in both
the Middle East and Africa and an 8.6% bump in North America.
The auto category trailed with a 3.3% bump. It was up 2.9% in North America and 13.3% in Latin America, but dropped a
slight amount in the Asia-Pacific and Europe regions.
Only two categories showed a decline: industry and services (down 3.3%) and durables (down 2.6%).
Industry and
services includes business services and power and water. Durables includes domestic appliances and information technology.
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