Ad Spending On The Rise Globally

• Comment (1)
• Recommend (1)
• Tweet
• 

According to Nielsen’s quarterly Global AdView Pulse report, spending on advertising is on the rise around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year. Though TV continues to attract the majority of advertising dollars, Internet advertising saw the biggest increases, with advertisers spending 12.1% more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1% globally.

Across the regions, the findings are markedly different as each media has evolved uniquely:

• Dollars devoted to TV advertising grew 4% in North America, second only to outdoor, and 7.5% in Latin America. In the Middle East and Africa, TV ad spend grew a whopping 33.8%.
• Online ad spend was a bright spot for the industry, with growth around the globe. Growth was particularly notable in Europe (12.1%), Latin America (31.8%) and the Middle East & Africa (35.2%).
• Magazines saw a minor decline compared to last year, but newspapers grew 3.1%. In Latin America and Asia Pacific both media grew (7.6% and 10.3%, respectively in Latin America, and 3.6% and 5.4%, respectively in Asia Pacific). North America saw nominal declines in print ad spend.
• Radio saw increases in every region around the globe, including a 2.6% increase in North America and 2.8% in Europe. In emerging markets in Latin America and Middle East and Africa, those increases were much higher. Radio grew 18% in Latin America and 21.1% in the Middle East and Africa.
• In Asia Pacific, cinema grew 27.1%, offsetting the declines seen in Latin America and the Middle East and Africa.
• Still a nascent industry, outdoor is growing rapidly. In the past quarter, outdoor ad spend increased 6.4% globally. This included gains of 4.4% in North America, 45.3% in the Middle East and Africa and 21.1% in Asia Pacific. Only Europe experienced a decline (1.2%).

For additional information from the Nielsen study, please visit here.

• Comment (1)
• Recommend (1)
• Tweet
• 

1 comment on "Ad Spending On The Rise Globally".

1. Laurence Bernstein from Protean Strategies
   

   commented on: August 3, 2012 at 10:43 a.m.
   Couple of minor points: I can't help wondering why the changes in TV spending are not included in the chart. Is this an error or something more nefarious?). Secondly, I am surprised to see Outdoor referred to as "Still a nascent industry". To my certain knowledge Outdoor has been around longer than TV or Radio -- I'm not sure about print. So, if it's still "nascent" what would, say, Mobile, qualify as?

Leave a Comment