NBC announced yesterday that it already has streamed 64 million video clips on digital platforms over the first few days of Olympics coverage, and 45% of them have gone to tablets and smartphones. PaidContent reports that during a conference call with reporters, NBC Research President Alan Wurtzel said that the NBC Olympics apps have been downloaded over 6 million times.
Activity to the mobile Web site has been double that seen at the Beijing Olympics, with 4.6 million unique visitors thus far.
Overall, NBC says that 28 million people came to NBCOlypmics.com already, an increase of 8% over the last summer games. But the level of video serving has already exceeded that of the Beijing Games.