Lindt Unveils New Federer TV Ad
Lindt & Sprungli USA is introducing a second ad for Lindor truffles starring Lindt’s global brand ambassador, world tennis champion Roger
Federer.
The 30-second spot debuted Aug. 23 on YouTube (the video link is also featured on the brand’s Facebook page), and will begin airing on ABC, CBS, NBC and cable/syndicates on the morning of Sept. 3.
The first tongue-in-cheek ad (“Airport,” from 2010) conveyed the irresistibility of Lindor truffles (and Federer) by showing female airport security guards confiscating his bag filled with the chocolates and threatening to strip-search the tennis star just for the fun of it.
The new 30-second spot, “Lost” -- also from Gotham Inc. -- picks up the story where “Airport” left off. This time, two female airline customer service reps refuse to admit that a clearly ID-ed, “lost” bag full of the truffles is Federer’s (apparently planning to keep the goodies for themselves).
In conjunction with the new creative, Lindt and Federer are hosting a “Perfect Match” sweepstakes on the brand’s Facebook page. Through Sept. 9, fans can enter to win a grand prize trip to the Sony Ericsson Open in March, Federer-autographed items, and a variety of Lindor products.
Lindt is also releasing a limited-edition Roger Federer Lindor Tennis Tube, filled with the truffles, available while supplies last at the Lindt Chocolate Shops in New York City’s Rolex Building and the Peninsula Hotel (suggested retail: $22).
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