Corona Enlists Jon Gruden For Promo
Corona Extra and Corona Light are teaming with football personality Jon Gruden for a promotion.
Gruden, a Super Bowl-winning coach and ESPN commentator, stars in a TV spot highlighting the contest, which will send 30 fans on a “football trip of a lifetime.”
The contest is a spinoff of Corona’s ongoing “Find Your Beach” tagline, adding “for the Game” to the end.
Through Oct. 31, football fans 21 and older can log on to Corona’s “Find Your Beach for the Game” app on Facebook or text “FOOTBALL” to 75327 for a chance to win an all-inclusive trip to experience one of Gruden’s top 30 college and pro football destinations, including New Orleans, San Diego, Pittsburgh, Ann Arbor and Knoxville.
While visiting the app, football fans can explore an interactive map and view webisodes featuring coach Gruden’s top game-day beaches. From tailgate cities like Chicago, Dallas, New York and Green Bay, Wis., each webisode highlights the traits that make each city a Corona game-day beach.
The app also allows fans to share images of their favorite game-day beaches, with weekly winners having their image featured on the Corona Facebook page as one of Gruden’s “Beach of the Week” picks.
The sweepstakes is supported by radio and digital video spots. The media will run nationally on targeted sports outlets, including live during NFL games and on key Web sites including ESPN, Hulu, CBS Sports and Fox Sports.
Through Oct. 13, California residents can find the printed code “GAME” on specially marked Corona displays at participating bars and retailers to submit at www.CoronaFootball.com and receive a 10% Sports Travel and Tours discount on a purchase of a premium experience to a top football destination.
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