Oreo Daily Twist Takes Times Square
Oreo's "Daily Twist" campaign took over Times Square this week with what might be called a "pop up" ad agency on the median at 46th. It was the site of the brand's first crowd-sourced ad. It's also the 100th of the campaign, which brought out a new kind of Oreo every day based on pop culture news of the day, as part of a celebration of the brand's 100th birthday.
Suggestions for the ad could be submitted on Twitter (@Oreo) or facebook.com/Oreo, many of which were fed live to a electronic billboard across the street. As of right now, the ad should have already debuted.