Subway restaurants has collaborated with Disney for an in-store and social media/video promotion tied to Tim Burton’s new “Frankenweenie” movie, opening Oct. 5.
Following the Frankenweenie promotion, Subway will collaborate with Disney again on a promotion (details not yet released) tied into Disney’s “Wreck-It-Ralph,” based on the video game. That movie is scheduled to open in theaters on Nov. 2.
Now through Oct. 31, Subway Fresh Fit Kids Meals will come with a Frankenweenie-inspired reusable bag and glowstick.
In addition, Subway’s Facebook page and other social media platforms will be featuring videos of Subway spokesperson Jared Fogle interviewing "Frankenweenie" director Burton and the movie’s stars, including Winona Ryder, Martin Short and Catherine O’Hara.
The first video interview, in which Burton discusses the inspirations for the movie’s concept (and why he tries to engage in sports, even though he’s “not good” at them), is already posted on Subway’s Facebook page.
Over this past summer, Subway also teamed with Disney and Pixar on a promotion tied into the 3D animated movie “Brave.” In that promotion, Fresh Fit for Kids meals came in Brave-themed reusable bags, with a sweeps offering a one-in-five chance to win a free ticket to the movie, plus a code providing access to bonus features from the film at SubwayKids.com. According to Subway, the Disney tie-in promotions are in part designed to remind consumers of all ages that Subway allows them to customize their sandwiches.