Out To Launch

SamsungSamsung teamed up with the Institute of Play to create a 4-minute online video that explores the educational abilities of the Galaxy Note 10.1 tablet. Previous ads focused on the creativity and multitasking of Tristan Eaton and James Franco. The tablet takes learning to another level, allowing New York City students to take pictures outdoors and send graphics to fellow students in Chicago. Students can also take notes, view textbooks in 3D and play educational games, turning them from consumers to producers of knowledge. Watch the video here, created by Cheil USA.

AdColorColor adds depth and dimension to life, much like music adds color and graceful beauty to dance. The Adcolor Awards launched a 3D TV and print campaign noting, “Color adds depth.” The latest TV spot features Charlie Gabriel of Preservation Hall Jazz Band playing the clarinet while Harry Shum, Jr. of "Glee" dances to the music. As the music progresses, so does Shum’s dance moves, with a hint of color added. See it here. An earlier TV spot, shown here, stars Ahmir "Questlove" Thompson of The Roots recalling his first gig, which took place at Radio City Music Hall -- when he was 13. Watch it here. TBWA/Chiat/Day New York created the campaign.

GoStyleToronto retailer Gotstyle allows consumers to build a wardrobe by talking to a company employee via Skype or FaceTime. This feature is great for a naked man in need of clothes as he’s stuck on a balcony when his girlfriend’s husband comes home unexpectedly. Better still, the employee personally delivers the attire -- but cannot solve the man’s trapped-on-a-balcony dilemma. See the ad here, created by Dorsey/Holme Experience, directed by Joseph Nanni and produced by FRANK.

MentosMentos launched a series of cheeky print ads that mirror the magazine content in which they’re running. For instance, “Pants,” running in InTouch, People and US Weekly, shows a pantless celebrity walking his dog. We don’t know which celeb can’t remember his pants since Mentos has photobombed the picture with its snazzy packaging and copy stating, “Look. We have gum.” See it here. A wardrobe malfunction is shielded by another Mentos package, seen here, while a truly cheeky ad, running in Maxim, covers up a Kardashian-esque tush. See it here. The Martin Agency created the campaign.

MaddenTrash-talking is an integral part of a video gamer’s personality, as seen in a TV spot for Madden Football on PlayStation Vita. Now, players can trash-talk their friends whenever they’re playing the game, not just at home. So when one player scores a touchdown he has no problem prancing around the doctor’s office like a peacock. His opponent, on the other hand, sees no issue with playing the game and eating a bowl of cereal, shirtless, in a library. “Play like you do at home,” closes the ad, seen here and created by Deutsch LA.

BrooksRunningI’ll use any excuse to load up on pasta. When I ran a marathon I took the notion of carb-loading to extreme levels. Wexley School for Girls played off this concept when it created a Health & Fitness Expo booth for Brooks Running at the Chicago marathon shaped like a pasta bowl. "Carb Happy. Run Happy" enabled marathoners to win prizes like Brooks Runneroni pasta, running shoes, and CDs of running songs performed by an accordion while also eating pasta. Runners can also have their picture taken running away from the booth’s giant meatball. The bowl is 20’x30’ with a 15’ fork suspended above it. Look for the booth at future marathon expos. See pictures here and here.

BolthouseFarmsWhen sexy people eat baby carrots at a pool party, a neighbor calls in the police to report the salacious activity. Turns out, Bolthouse Farms created Baby Carrot Shakedowns, a package that combines baby carrots and seasoning to create a delicious snack. The police have their hands tied, unable to help the troubled neighbor, but perfectly capable of shaking their own bag of baby carrots. See the ad here, created by goodness Mfg and directed by Rhys Thomas.

 

BruseelsWhat a great idea. SNCF, the French national railway, created a unique campaign highlighting its direct route from Lyon to Brussels. A cube was placed in Lyon asking residents to “Take a look at Brussels.” When someone placed her head in the cube, she was transported to Brussels via satellite and greeted by the mayor and his official band. TBWA/PARIS created the campaign, seen here.

 

CampaigntheGameRandom iPhone App of the week: Insolita Studios and Thomas Egas created Campaign: The Game, allowing users to let their inner “Mad Men” out or just create a campaign that was relentlessly rejected… like that sensitive pirates campaign? The game challenges players to come up with creative campaigns, from "adorkable zombies" to "absurd gardening.” Those exceedingly good can make it all the way to the “Cammes” Festival. Players can also throw parties, work with divas and test their managerial skills. The game is $1.99 in the App Store.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Dora The Explorer Stars In Latest Geico Ad

    The latest star of Geico's "It's What You Do" campaign is the adorable Dora the Explorer. Exploring is her thing and she does it with an enthusiastic smile on her face. So when a group of tired, frostbitten explorers believe they will be the first to reach the South Pole, ...
  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
>> Out to Launch Archives