Out To Launch

SamsungSamsung teamed up with the Institute of Play to create a 4-minute online video that explores the educational abilities of the Galaxy Note 10.1 tablet. Previous ads focused on the creativity and multitasking of Tristan Eaton and James Franco. The tablet takes learning to another level, allowing New York City students to take pictures outdoors and send graphics to fellow students in Chicago. Students can also take notes, view textbooks in 3D and play educational games, turning them from consumers to producers of knowledge. Watch the video here, created by Cheil USA.

AdColorColor adds depth and dimension to life, much like music adds color and graceful beauty to dance. The Adcolor Awards launched a 3D TV and print campaign noting, “Color adds depth.” The latest TV spot features Charlie Gabriel of Preservation Hall Jazz Band playing the clarinet while Harry Shum, Jr. of "Glee" dances to the music. As the music progresses, so does Shum’s dance moves, with a hint of color added. See it here. An earlier TV spot, shown here, stars Ahmir "Questlove" Thompson of The Roots recalling his first gig, which took place at Radio City Music Hall -- when he was 13. Watch it here. TBWA/Chiat/Day New York created the campaign.

GoStyleToronto retailer Gotstyle allows consumers to build a wardrobe by talking to a company employee via Skype or FaceTime. This feature is great for a naked man in need of clothes as he’s stuck on a balcony when his girlfriend’s husband comes home unexpectedly. Better still, the employee personally delivers the attire -- but cannot solve the man’s trapped-on-a-balcony dilemma. See the ad here, created by Dorsey/Holme Experience, directed by Joseph Nanni and produced by FRANK.

MentosMentos launched a series of cheeky print ads that mirror the magazine content in which they’re running. For instance, “Pants,” running in InTouch, People and US Weekly, shows a pantless celebrity walking his dog. We don’t know which celeb can’t remember his pants since Mentos has photobombed the picture with its snazzy packaging and copy stating, “Look. We have gum.” See it here. A wardrobe malfunction is shielded by another Mentos package, seen here, while a truly cheeky ad, running in Maxim, covers up a Kardashian-esque tush. See it here. The Martin Agency created the campaign.

MaddenTrash-talking is an integral part of a video gamer’s personality, as seen in a TV spot for Madden Football on PlayStation Vita. Now, players can trash-talk their friends whenever they’re playing the game, not just at home. So when one player scores a touchdown he has no problem prancing around the doctor’s office like a peacock. His opponent, on the other hand, sees no issue with playing the game and eating a bowl of cereal, shirtless, in a library. “Play like you do at home,” closes the ad, seen here and created by Deutsch LA.

BrooksRunningI’ll use any excuse to load up on pasta. When I ran a marathon I took the notion of carb-loading to extreme levels. Wexley School for Girls played off this concept when it created a Health & Fitness Expo booth for Brooks Running at the Chicago marathon shaped like a pasta bowl. "Carb Happy. Run Happy" enabled marathoners to win prizes like Brooks Runneroni pasta, running shoes, and CDs of running songs performed by an accordion while also eating pasta. Runners can also have their picture taken running away from the booth’s giant meatball. The bowl is 20’x30’ with a 15’ fork suspended above it. Look for the booth at future marathon expos. See pictures here and here.

BolthouseFarmsWhen sexy people eat baby carrots at a pool party, a neighbor calls in the police to report the salacious activity. Turns out, Bolthouse Farms created Baby Carrot Shakedowns, a package that combines baby carrots and seasoning to create a delicious snack. The police have their hands tied, unable to help the troubled neighbor, but perfectly capable of shaking their own bag of baby carrots. See the ad here, created by goodness Mfg and directed by Rhys Thomas.

 

BruseelsWhat a great idea. SNCF, the French national railway, created a unique campaign highlighting its direct route from Lyon to Brussels. A cube was placed in Lyon asking residents to “Take a look at Brussels.” When someone placed her head in the cube, she was transported to Brussels via satellite and greeted by the mayor and his official band. TBWA/PARIS created the campaign, seen here.

 

CampaigntheGameRandom iPhone App of the week: Insolita Studios and Thomas Egas created Campaign: The Game, allowing users to let their inner “Mad Men” out or just create a campaign that was relentlessly rejected… like that sensitive pirates campaign? The game challenges players to come up with creative campaigns, from "adorkable zombies" to "absurd gardening.” Those exceedingly good can make it all the way to the “Cammes” Festival. Players can also throw parties, work with divas and test their managerial skills. The game is $1.99 in the App Store.

Recommend (2) Print RSS
  • NEW! DDB Canada Reinvents Opera Using Street Artists

    To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo. Stickboy explores the inner life of a young boy transformed by bullying. The artists were tasked ...
  • NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers

    Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ...
  • Samsung Unleashes 'The Power Of The Curve'

    Samsung's curved UHD TV is stunning. And I bet the price tag is stinging. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a handful of models as they walk through a house that's full of curved televisions. There's so many curved ...
  • Watch The 'In The Raw' Family Grow Before Your Eyes

    In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in coffee shops. The company launched a TV spot to educate consumers on the size of their family tree -- one that keeps sprouting new branches. "All ...
  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from ...
  • Burt's Bees 'Uncaps Flavor' In Each Tube Of Lip Balm

    Burt's Bees has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with ...
  • NEW! Villaggio Bread Is So Good That Someone Is Stealing A Bite From Boy's Lunch. Who Is It?

    Mystery and food are the stars of "The Bite," an adorable TV spot for Villaggio bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is lunch, so imagine his disappointment when he opens his lunchbox to ...
  • NEW! For Halloween, Trulia Conducts A Haunted Open House

    It appears that Halloween is the favorite holiday of the folks at Trulia. The online resource for finding a new home had a great deal of fun leading up to Halloween, all at the expense of potential homebuyers. House hunting is difficult, but this spooky video takes it to a ...
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
>> Out to Launch Archives