Smartphone Use Prevalent In Groceries

Supermarket News , Friday, November 2, 2012 8:03 AM
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Sixty-one percent of Millennials who use smartphones and 58% of shoppers ages 36 to 65 use their phone to shop the grocery store, finds the Sprint Mobile Moment of Truth Survey, performed by the Barkley ad agency. These shoppers most commonly use their phone to compare prices (61% of Millennials vs. 63% of older shoppers); find coupons, 57% vs. 58%; make lists, 54% vs. 51%; text/email, 47% and 48%; and research products, 45% and 42%. Facebook, Amazon Mobile and QR Reader are the apps most frequently used in the grocery store.

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