Triton Digital is teaming up with Microsoft to provide a number of services for Xbox Music, a new streaming digital audio platform available on Xbox 360 consoles, as well as
Windows 8 and Windows RT tablets and PCs, and Windows Phone 8 devices.
Triton will serve audio advertising in Xbox Music’s free streaming service on Windows 8 and Windows RT devices. It will also provide measurement, campaign management and ad insertion technology to allow delivery of contextually-appropriate ads. Advertisers will be able to target listeners by geographic, demographic, and other criteria for more personalized and relevant audio advertising.
The new Xbox Music service, unveiled in June of this year, appears intended to compete with other major digital audio platforms like Pandora, with customizable playlists, a “Smart DJ” option, and both free, ad-supported and paid audio content options. A number of potentially competing digital audio platforms have also been integrated into the Xbox network.
This past June, Microsoft announced a deal to offer the Slacker Radio app for free via the Xbox
Live Marketplace for Gold subscribers, giving users access to Slacker’s portfolio of over 200 curated and hosted stations, including ESPN Radio and ABC News and official stations for music
festivals, like Lollapalooza and Bonnaroo.
In October of last year, Clear Channel struck a deal with Microsoft that brought its iHeartRadio application to the Xbox Network, where it is available for free to members of Xbox Live Gold, Xbox 360's online entertainment service.