Mars Petcare Targets Cat Gift Givers
Mars Petcare is encouraging cat owners to remember their four-legged family
when they are doing their holiday shopping this year.
The Nashville, Tenn.-based company has created a wish-list generator on its Temptations cat treats Facebook page. By answering a few questions about their cat's personality, the wish-list generator will produce customized gift ideas.
While most cat owners think every day is a holiday for their feline friends, a new survey conducted by Temptations shows that nearly half of cat owners (46%) go the extra mile this time of year to buy their cat the perfect present to put under the tree.
The survey showed that the majority of cat owners who do gift their cats during the holidays almost always purchase treats or toys. But most cat owners believe that if their cat could manage their own wish-list (should they be able to make one) the majority of them would want their stockings stuffed with treats.
Temptations polled 2,500 Americans via online omnibus survey to find out how many cats would meow with joy over their presents this holiday season. Women (48.7%) are more likely than men (42.6%) to consider their cat when buying gifts during the holidays.
However, when it comes to spending, men will go all out to make their cats' holiday perfect! Of gift-buying men, the majority (38.3%) will spend anywhere from $11 to $20 on their feline friends, while women (38.3%) only estimate spending $6 to $10.
For those cats lucky enough to have made the shopping list, the large majority (84.9%) of their owners will be purchasing toys for feline friends; despite the fact that owners believe their cats prefer treats in their stockings.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
2 comments on "Mars Petcare Targets Cat Gift Givers".
Leave a Comment