Mars Petcare Targets Cat Gift Givers
The Nashville, Tenn.-based company has created a wish-list generator on its Temptations cat treats Facebook page. By answering a few questions about their cat's personality, the wish-list generator will produce customized gift ideas.
While most cat owners think every day is a holiday for their feline friends, a new survey conducted by Temptations shows that nearly half of cat owners (46%) go the extra mile this time of year to buy their cat the perfect present to put under the tree.
The survey showed that the majority of cat owners who do gift their cats during the holidays almost always purchase treats or toys. But most cat owners believe that if their cat could manage their own wish-list (should they be able to make one) the majority of them would want their stockings stuffed with treats.
Temptations polled 2,500 Americans via online omnibus survey to find out how many cats would meow with joy over their presents this holiday season. Women (48.7%) are more likely than men (42.6%) to consider their cat when buying gifts during the holidays.
However, when it comes to spending, men will go all out to make their cats' holiday perfect! Of gift-buying men, the majority (38.3%) will spend anywhere from $11 to $20 on their feline friends, while women (38.3%) only estimate spending $6 to $10.
For those cats lucky enough to have made the shopping list, the large majority (84.9%) of their owners will be purchasing toys for feline friends; despite the fact that owners believe their cats prefer treats in their stockings.