News Brief

Axe To Take A Chop At Super Bowl

Mens grooming brand Axe will air a 30-second television commercial during Super Bowl XLVII. This is a first for the brand. The spot is entitled “Lifeguard,” and -- per the company -- includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch.

The commercial was created by BBH London. For more information leading up to the game, please follow AXE on Facebook and Twitter.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.