The real-time media-trading marketplace continues to expand, this time into the online and mobile streaming audio advertising sector, with a new exchange enabling programmatic buys of streaming
audio audiences. The exchange, dubbed a2x, claims to the the first in the industry to enable advertisers to programmatically target online and mobile audio inventory in real-time.
“Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner,” stated Mike Agovino, COO Triton Digital, which unveiled a2x this morning.
The automated exchange utilizes data from eXelate to target ads at streaming audio audiences based on a variety of signals including purchase intent, demographics and other relevant behaviors.