Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences
The real-time media-trading marketplace continues to expand, this time into the online and mobile streaming audio advertising sector, with a new exchange enabling programmatic buys of streaming
audio audiences. The exchange, dubbed a2x, claims to the the first in the industry to enable advertisers to programmatically target online and mobile audio inventory in real-time.
“Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner,” stated Mike Agovino, COO Triton Digital, which unveiled
a2x this morning.
The automated exchange utilizes data from eXelate to target ads at streaming audio audiences based on a variety of signals including purchase intent, demographics and
other relevant behaviors.
Recent RTM Daily Articles
-
Five Companies Partner, Launch Open Source Video Viewability Tech May 24, 8:14 a.m.
TubeMogul, Brightroll, Innovid, LiveRail, and SpotXchange have partnered to launch Open Video View (OpenVV), a video ... -
Exchanges Continue To Outpace Overall Ad Marketplace, Expands 35% In April May 23, 12:58 p.m.
Exchange-based programmatic media-buying continued to outpace the overall growth in advertising spending during April, expanding 35% ... -
Kuik Trades Omnicom's Accuen For VivaKi's AOD, Will Lead New Activation Center May 23, 11:34 a.m.
Publicis’ VivaKi unit has named Anke Kuik director of audience activation for its Audience on Demand ... -
Integrate Adds DSP To Beef Up AdHQ Platform May 23, 9 a.m.
Ad tech provider Integrate gave RTM Daily the inside scoop on the release of their new ... -
Size Doesn't Matter: Sony Music Partners With 'Boutique' Trading Desk May 23, 8:05 a.m.
Huddled Masses, a "boutique" real-time trading desk, will today announce a partnership with Sony Music. Charles ... -
ChoiceStream's Audience Cost Calendar Reinforces Seasonality May 22, 3:31 p.m.
ChoiceStream, a personalized advertising tech provider, Tuesday released their newest Audience Cost Calendar, which they describe ... -
Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus May 21, 3:29 p.m.
Programmatic ad serving platform AppNexus was this morning selected by food advertising network Gourmet Ads as ... -
The Tweet Smell Of Success May 20, 3:07 p.m.
If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic “The Sweet ... -
Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech May 20, 2:15 p.m.
While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. ... -
IPG's Campbell Mithun Launches In-House RTB Trading Desk May 16, 4:38 p.m.
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch ...
Be the first to comment on "Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences"
Leave a Comment