Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The Yale Club for MediaPost’s Creative Media Awards dinner and presentation. Now in its ninth year, the awards show recognizes that the process of media buying, planning and strategy is every bit as creative as mocking up a print ad, or creating snazzy online campaigns.
Agency folk were in town from all over the country, including Andy Rhode and Caroline Hittler from Fallon; Jenna Cohen, Keith Lusby and John Moore from mediahub/Mullen; Brandi Skrtich from R&R Partners; Rebecca Foster from Team One, and the entire crew from Colle + McVoy. The New York agency contingent was out in full force, with big representation from PHD, OMD, BrightLine, MaxusGlobal, MediaCom, Huge and Havas Media.
Bow-tie-clad attendees sipped on martinis and noshed on spicy samosas, delicious ceviche, and let’s not forget… the beloved cocktail frank! After a
delicious dinner of filet mignon (sorry, vegetarians!), the much-anticipated awards presentation began, hosted by MediaPost’s very own Editor in-Chief, Joe Mandese.
Several Creative Media Awards judges were onhand to meet the finalists and present awards to the winners -- all of them were dashing in their suits and bow ties! Included were industry experts Mike Bloxham, Media Behavior Insititute; Tony Jarvis, Olympic Media Consultancy, Mark Stewart, Townsquare Media; and Steve Williams, PHD.
Adam Broitman, Creative Media Awards judge, agency rockstar and newly appointed MasterCard VP, also made a virtual appearance (from what looked like a bunker), to present two awards categories, including the Creative Category to Fallon for IFC's "Bunk."
The awards covered 21 categories of creative uses of media, plus a best-in-show, which went to the fresh faces from Rock City -- err, Motor City. Josh Diskin and Paul Glomski, from Detroit Labs, flew in to accept the big award for their Chevy Game Time App which they developed for the Super Bowl.