News Brief

Vision Critical, MicroStrategy Release Brand Equity Platform

Vision Critical, a provider of insight communities, teamed with MicroStrategy, a mobile predictive analytics company, to release its Brand Equity Relationship Assessment platform. BERA will launch a real-time assessment of over 4,000 brands across 200 categories. By linking consumer perception of a brand to key drivers, such as changes in product, pricing, communications distribution and service, the platform ads businesses testing brand strategies, messaging and concepts.

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