Real-time mobile DSP Gradient X this week named Stephan Cunningham as vice president of marketplace operations. Cunningham joins the company after overseeing OpenX’s RTB platform marketplace strategy.
“Our mission is to unlock the incredible potential of mobile advertising,” stated Brian Baumgart, founder and CEO of Gradient X. “Stephan will be an outstanding resource for our customers and partners given his 12 years of experience in digital media.”
Cunningham is not the first person to join Gradient X from OpenX. OnlineMediaDaily reported in June of last year that one of the company’s founders is CTO Michael Lum, former OpenX head of engineering,
“By now, it’s clear that mobile will play a major role in marketers’ desire to reach consumers moving forward,” Cunningham stated.