Last week, video ad platform Virool raised $6.62 million in seed money from investors such as Thomvest Ventures, Draper Fisher Jurvetson, Yuri Milner, Menlo Ventures, and others. The company uses its own RTB exchange to place video ads.
Virool had the luxury of being able to choose its own investors. Alex Debelov, the company's co-founder, said the company simply had to answer the question: "Who would be the best partners for us?" In answering that question, Debelov said the company wanted to seek out investors that had high global reach.
The purpose of Virool is to help videos go viral -- hence the company name. While "going viral" is easier said than done, the self-serve nature of Virool makes it easy for anyone to compete, even in the real-time environment. A client of any size can upload their own video and start their campaign for just $10 a day, said Debelov.
Virool has their sights set high for the future. Debelov said: "We've been growing, even before we raised any money," Debelov said. "Our hypothesis became this: We believe there will be one company that will be known for promoting YouTube videos and longer form videos. There will be one global leader."