CBS Radio Puts Inventory On a2x RTB Platform
Triton Digital today announced that CBS Radio has put its ad inventory on Triton's a2x RTB platform. a2x is an audience-based programmatic buying platform for online and mobile audio ads.
"Joining Triton's a2x exchange will create additional demand for our inventory," stated Ezra Kucharz, president of CBS Local Digital Media. "Being able to offer agency trading desk access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets."
Mike Agovino, COO at Triton Digital, stated, "Triton is pleased to welcome CBS Radio's premium inventory to the a2x platform." Agovino added that the beta phase for a2x is coming to a close.