Spil Games Goes Real-Time With Seelen and Sluis
Spil Games, a social gaming
platform, today announced the hiring of Bas Seelen as VP of advertising and Age Sluis as director of online advertising. Seelen and Sluis will oversee a shift in the company's ad strategy towards
real-time advertising and automated bidding.
“The industry is in the midst of an important evolution, and Spil Games is committed to making it successful for both our advertising partners and 200 million monthly consumers around the world,” stated Seelen. “Spil Games is one of the first online game publishers to completely re-structure its business around real time and automated bidding. There is still much more to do, but results like a 70 percent year over year growth in advertising revenues generated from RTB and video are encouraging.”
"Social gaming" has many definitions, but Spil Games is home to flash games (that, of course, can be easily shared on social media sites).
Recent RTM Daily Articles
-
Adform: Mobile RTB Spend In Europe Up 275% June 14, 2:39 p.m.
Mobile real-time bidding (RTB) spend in Europe increased 275% during the first quarter this year, while ... -
LiveRail Adds Mobile RTB, Nielsen Online Campaign Ratings June 12, 10:37 a.m.
At the Video Publisher Forum in New York City later today, LiveRail is expected to announce ... -
Yellowhammer Opens UK Office June 11, 2 p.m.
Yellowhammer, a real-time bidding (RTB) platform provider, today announced that it has opened a UK office. ... -
Legolas' New Subsidiary, Upfront Digital Media, Intends To Remove 'Black Box' June 11, midnight
For every platform claiming to offer full transparency, there is at least one brand clamoring for ... -
Toyota Turns To Velti To Reach Growing Mobile User Base June 7, 4:10 p.m.
Toyota has announced a partnership with mobile marketing firm Velti to help the automotive company connect ... -
Canadian Agencies Forecasted To Spend Heavily On Programmatic June 5, 3:44 p.m.
Over 40% of Canadian agencies will "allocate half or more of their ad spend to programmatic ... -
Sociomantic Adds Pitzer As VP Sales, North America June 4, 3:28 p.m.
Just two months ago, Berlin-based ad retargeting firm Sociomantic named JB Brokaw president of North American operations. In ... -
Gareth Shaw Joins PulsePoint From Yahoo June 3, 2:35 p.m.
PulsePoint today announced the appointment of Gareth Shaw as programmatic sales director, Europe. Shaw will oversee ... -
Taptica Applies Gambler's Math To Mobile Advertising May 31, 2:43 p.m.
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisco, today claimed to be the ... -
Turn Taps Fernando Tassinari, Former Razorfish Brazil GM May 30, 3:46 p.m.
Turn today announced the appointment of Fernando Tassinari as regional sales director for its new Brazil ...
Be the first to comment on "Spil Games Goes Real-Time With Seelen and Sluis"
Leave a Comment