Nearly 4 Billion Minutes Of Video Ads Streamed In February
Continuing to break records, U.S. consumers spent 3.8 billion minutes streaming video advertising in February.
Consumers viewed 9.9 billion video ads, last month, with Google sites (YouTube) serving an all-time high of 2.2 billion ads, comScore found.
BrightRoll Video Network came in second with 1.6 billion ads served in February, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion ads delivered. BrightRoll is also credited with delivering the highest duration of video ads at 859 million minutes, last month.
All told, video ads reached more than 50% of the total U.S. population an average of 63 times during the month. In other words, 178 million Americans watched 33 billion online content videos in February, according to comScore.
Hulu delivered the highest frequency of video ads to its viewers with an average of 61, while CBS Interactive and Google Sites tied for second with an average of 23 ads per viewer.
As usual, Google Sites, led by YouTube, ranked as the top online video content property in February with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million and Yahoo! Sites with 43.6 million.
Not noted by comScore are reports that Facebook is preparing to introduce video ads into users’ News Feeds, this spring -- a change that would dramatically reshape the video advertising landscape.
Among YouTube partners, video music channel VEVO maintained the top position in the rankings with 48.2 million viewers, last month.
Fullscreen held on to the second position with 36.8 million viewers, followed by Maker Studios with 30.5 million viewers, Warner Music with 26 million and ZEFR -- formerly MovieClips -- with 23.8 million.
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement -- 61 minutes per viewer -- followed by Maker Studios -- 42 minutes per viewer.