Is FBX A Social Media Strategy?
Brian Quinn, senior director, advertising partnerships, Kenshoo, believes that on a fundamental level, it is. However, AdRoll President Adam Berke disagrees, saying that Facebook itself would consider FBX "anti-social" because it doesn't leverage the social graph. Berke did admit that the verticals that do well on FBX happen to be social in nature, such as ticketing or shopping.
Quinn and Berke are on the "Facebook's FBX: The Year Zero View" panel at today's OMMA RTB in San Francisco.