Viewers Use Tablets, Smartphones With -- Or Instead Of -- TV Sets
Eighty-five percent of tablet owners and 65% of smartphone owners in 15 countries view online content on those devices instead of on their TVs at least some of the time, the quarterly study from NPD DisplaySearch has found.
On the flip side, about 15% of tablet owners -- as well as 35% of smartphone owners -- never watch online content on their mobile devices because the screens are too small and the sound quality is poor.The study also notes that 88% of tablet owners and 82% of smartphone owners in 15 countries surveyed use their devices at least some of the time while they watch TV.
Small-screen viewing also affects usage on other devices. NPD says tablets have influenced sales of smaller-sized TVs, but have had no impact on purchases of TVs larger than 30 inches.