And, daily time spent listening to radio among persons age 12 and older held steady at approximately 2 hours and 35 minutes a day with the medium.
Over the last year, radio continues grow its audience, adding a half million more listeners on a weekly basis, according to a 5 year trend based on the latest September 2013 RADAR report.
Overall Radio Audience Weekly (U.S. age 12+)
Weekly CUME (000)
Source: Arbitron, September 2013 (All Radio Listening, Mon-Sun 6A-12M)
Radio continues to reach a diverse audience base. According to the report, radio saw gains in the Hispanic audience across all major demographic groups versus the September 2012 report, while the Black (non-Hispanic) audience remained steady year over year.
The sample size for the RADAR September 2013 is 395,897 persons aged 12 and older, designed to provide stability for key demographic estimates, dayparts, and market-by-market analysis reports.
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