• by Tyler Loechner , Staff Writer @mp_tyler, September 23, 2013

Speaking at OMMA Global at Advertising Week this afternoon, TubeMogul's Co-founder and CEO Brett Wilson defined "premium" for online video. Considering how hot the topic is, Wilson's definition was surprisingly simple.

"Sites that your mom would know," he said.

There was more to it, but Wilson's gist was that a lot of TubeMogul's definition of "premium" is simply "recognizable sites." He did, however, argue that premium should ultimately be defined by outcomes/results.