Commentary
Finally Tying Sales To Content
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2013
In the month the program aired sales rose 21%, said Jeff Chapman , Senior Director, Global Brand Communications , Energizer Personal Care. He's talking at OMMA Video at Advertising Week about Clean Break, an originally produced Web series that grew into 13 broadcast episodes and 45 Webisodes, airing on FUEL TV and Yahoo Screen.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
