Capri Sun Roarin' Waters Taps Athletes For Games
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverage, has launched a "Kids vs. Pros Playground Throwdown" online game that lets kids compete against sports and entertainment stars.
Through Dec. 31, specially marked packages of the beverages will feature codes that unlock the free online game at www.caprisun.com/KVP.
Players can thumb wrestle with WWE's John Cena, walk the beam against champion gymnast Gabby Douglas, swing for the fences against the Red Sox's David Ortiz, and shoot to score against the Golden State Warriors' Stephen Curry.
The site also includes a sweepstakes with hundreds of prizes, including autographed items and grand prize trips to compete against the pros in a nationally televised field day to take place in early 2014.
Capri Sun Roarin’ Waters will support the promotion through television, plus a social-media campaign featuring the pros preparing for the Playground Throwdown.
The athletes featured in the promotion are also using their own Twitter presences to promote it, driving fans to the Throwdown site.