Well here's an interesting stat. Nearly one-third (32%) of agency executives think they have placed video ads on Facebook. That'd be awesome except for the fact that...doh!!...they don't exist yet! Yup, that's right, one third of you think you have placed video ads on Facebook and it isn't even possible yet! That finding comes to us courtesy of a recent study by Mixpo. Way to make the dumb look dumber, Mixpo! But, another stat from the study makes that finding a bit less surprising. Just 26% of agency execs say they are "reasonably competent" regarding video advertising in social media. There now. Do you 32% feel less stupid now?
Israeli digital advertising firm Matomy Media Group has acquired Adquant's social advertising agency, which was formerly called Adotomi, to increase its Facebook offering. Terms of the deal were not disclosed. Adquant, an Israeli social advertising software company, will now focus on providing the technology for its Facebook advertising platform. Its social advertising agency team, along with its clients, will be integrated within Matomy's social advertising unit, which will use Adquant's technology. Of the acquisition, Matomy CEO Ofer Druker said, "This acquisition helps Matomy because our multichannel strategy is to offer advertisers various points of media. Social media will be very much a part of this strategy."
Speaking of social media,
Sydney-based Clemenger BBDO has hooked up with sister agency Porter Novelli to launch a new, as yet unnamed and seemingly as yet unfocused, social media venture. Of the new entity, Clemenger BBDO
CEO Andy Pontin said, “Where social is at at the moment, it is still the Wild West. The industry hasn’t settled down in terms of who does what bits of the social mix and I think
that’s true of both the agency side and the client side. It’s still a work in progress but we see a really great opportunity to take the best of what creative can bring to the social space
and partner that with the best of what a PR agency can bring and generate something that’s very different from what’s currently out there." OK, then. That totally clears things up.
Roku has awarded its roughly $8 million creative, digital and media business to Sausalito-based Butler, Shine, Stern & Partners. Predictably, the review followed the installation of new CMO Matthew Anderson. Nine shops, including incumbent Division of Labor participated in the review. Of his holiday advertising plans, Anderson told Advertising Age, "If you think about this holiday season across the whole landscape, one thing happening is it's going to be a big season for streaming. I felt pretty strongly that there was a big creative opportunity for us and an opportunity to put together a strong digital capability that might be more than we've done in the past." On selecting BSSP, he said, "Most of the agencies we saw were in one camp or another (creative, digital). BSSP did both. They've been very successful in working with brands like Mini and Priceline who have distinctive creative."
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.