Well here's an interesting stat. Nearly one-third (32%) of agency executives think they have placed video ads on Facebook. That'd be awesome except for the fact that...doh!!...they don't exist yet! Yup, that's right, one third of you think you have placed video ads on Facebook and it isn't even possible yet! That finding comes to us courtesy of a recent study by Mixpo. Way to make the dumb look dumber, Mixpo! But, another stat from the study makes that finding a bit less surprising. Just 26% of agency execs say they are "reasonably competent" regarding video advertising in social media. There now. Do you 32% feel less stupid now?
Israeli digital advertising firm Matomy Media Group has acquired Adquant's social advertising agency, which was formerly called Adotomi, to increase its Facebook offering. Terms of the deal were not disclosed. Adquant, an Israeli social advertising software company, will now focus on providing the technology for its Facebook advertising platform. Its social advertising agency team, along with its clients, will be integrated within Matomy's social advertising unit, which will use Adquant's technology. Of the acquisition, Matomy CEO Ofer Druker said, "This acquisition helps Matomy because our multichannel strategy is to offer advertisers various points of media. Social media will be very much a part of this strategy."
Speaking of social media,
Sydney-based Clemenger BBDO has hooked up with sister agency Porter Novelli to launch a new, as yet unnamed and seemingly as yet unfocused, social media venture. Of the new entity, Clemenger BBDO
CEO Andy Pontin said, “Where social is at at the moment, it is still the Wild West. The industry hasn’t settled down in terms of who does what bits of the social mix and I think
that’s true of both the agency side and the client side. It’s still a work in progress but we see a really great opportunity to take the best of what creative can bring to the social space
and partner that with the best of what a PR agency can bring and generate something that’s very different from what’s currently out there." OK, then. That totally clears things up.
Roku has awarded its roughly $8 million creative, digital and media business to Sausalito-based Butler, Shine, Stern & Partners. Predictably, the review followed the installation of new CMO Matthew Anderson. Nine shops, including incumbent Division of Labor participated in the review. Of his holiday advertising plans, Anderson told Advertising Age, "If you think about this holiday season across the whole landscape, one thing happening is it's going to be a big season for streaming. I felt pretty strongly that there was a big creative opportunity for us and an opportunity to put together a strong digital capability that might be more than we've done in the past." On selecting BSSP, he said, "Most of the agencies we saw were in one camp or another (creative, digital). BSSP did both. They've been very successful in working with brands like Mini and Priceline who have distinctive creative."
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.
Clearly Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. The agency recently completed
a $10 million renovation of its 81,000-square-foot River North office space transforming two floors of office space into a wide open, unproductive free-for-all.
And get this. The agency used to occupy three floors. Now it occupies two. They say that's because the new office design uses space more efficiently. Translated into English, that means stuffing the same amount of bodies into a smaller space to save money.
The new design has done away with all offices and added all the usual distracting crap you'd expect to see in an advertising agency: graffiti, a soda fountain and a bubble hockey table. They've even added bicycle racks and a "town hall" meeting area with bleachers. Oh, and they've given the new space a cute new name; Havas Village. Because yeah -- it takes a village to raise children and, well, that's pretty much what ad agency people are; spoiled little brats who prefer a playpen instead of an office in which to "work."
Okay, that's harsh, but I can say that because I've been there.Of the new space, Havas Chicago CEO Paul Marobella said: "The big part of this space, outside of how cool it is, is that it's really built for utility and built for a purpose. Creative, media, strategy and account all sit together, organized by account. What's different about us is we can make a decision on Monday and it will be implemented by Friday."
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need
advice like this, but apparently this is the case.
Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if you've worked in the ad business for any length of time, you know full well there are, unfortunately, plenty of people who need this advice.
His advice? Knowing when to say things clearly and in a way that doesn't waste other people's time nor make you end up looking like a fool. He offers up four things that are perfectly okay to say but for some reason, people are too scared to say them. They are "I am sorry," "I can not do that," "I don't know" and "Let's be clear." You can read his whole article for the details but, seriously, you really shouldn't have to.