Nancy Hill Has Three Ways to Improve the Client-Agency Relationship

by , Dec 31, 2013, 11:27 AM
  • Comment
  • Recommend

Yesterday, we heard from Amir Kassaei, CCO of DDB, who gave us three ways to fix the flawed agency model. We were not impressed. Today, we hear from the ever-insightful Nancy Hill, CEO of the 4A's, who gives us three strategies to improve the agency-client relationship in 2014. On this eve of the New Year, Nancy tells us we should rethink our approach to talent in the sense that the advertising industry must recognize the fact that Millennials have been creating content such as videos, photos and other content which they share for immediate feedback their entire lives but agency structure "doesn't encourage or celebrate that kind of contribution from the start." Regarding new business, she suggests agencies stop "ambulance chasing" and with respect to value exchange, the old "working" and "non-working" compensation models are outmoded in the world of social media. 

Hmm. If you replace the "&" with "and" for Arlington-based LM&O Advertising, you get LMAO. We're not really sure that's the connotation an ad agency wants to put forth, do you? In any event, LMAO Director of Business Development Sherri Anne Green recently won the InTheCapital 50 on Fire Award which celebrates inventors, disrupters, luminaries, newsmakers, visionaries and the like. Green was recognized for her roles as president of the DC Ad Club, her position with the AAF and for her leadership of Advertising Week DC. Congrats, Sherri.

In an annual wrap up, Lewis Lazare reviews Chicago's highs and lows for the year including the affect the Publicis Omnicom merger will have on Chicago's two biggest former rivals, DDB and Leo Burnett, DraftFCB's brilliant Kmart work, EnergyBBDO's Bud Light win and the passing of Chicago ad man Jim Schmidt who died after a battle with cancer.

If you've got any tips, gossip, or just want to whisper into the ear of Mediapsssst, please email mediapsssst@mediapost.com.

Be the first to comment on "Nancy Hill Has Three Ways to Improve the Client-Agency Relationship"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MAD Articles

» MAD Archives