Outdoor is getting off to a busy start in 2014, unveiling new transit contracts and launching new signage products. This week, CCO’s Clear Channel Airports division officially launched its new
indoor digital media network serving Philadelphia International Airport, with a number of major brand advertisers already signed on.
The new network features two 15-foot video walls, eight
vertical column displays that allow for synchronized digital content to accompany passengers along the airport’s central corridor, and twenty-five 70-inch screens running throughout the
concourses and bag-claim areas.
Referring to the network’s synchronized content capability, John Moyer, Clear Channel Airports’ senior vice president for airport
development, stated: “This digital media network will offer prolonged and direct exposure, allowing brands and products to engage travelers as they move around the terminals.”
At launch, the new network boasted a number of big ad clients, including US Airways, Radisson Blu Hotels & Resorts, Barracuda Networks, Saint Joseph’s University and the
Philadelphia Museum of Art. In 2012 PIA handled 30.2 million passengers from 30 airlines.
CCO also announced its selection by the San Diego Metropolitan Transit System as the new
operator and media provider for over 400 bus shelters in the MTS system, with plans to install 100 more over the next five years. These transit furniture assets complement CCO’s billboards
around the San Diego metro area.
Earlier this week, CCO announced the acquisition of advertising sales and management rights for Boston’s South Station from Blue Outdoor.
Outdoor advertising assets at South Station include two digital screens -- both measuring 17 feet wide by 10 feet tall and equipped with audio capability -- as well as more than 70 static ad display