'Programmatic Systems' Accounted For $1.9B Of Multi-Screen Video Spend In 2013
Roughly $1.9 billion of multi-screen video ad spend was spent via “programmatic systems” in 2013, according to a recent report from AccuStream Research. That equates to just under 27% of multi-screen video ad spend.
Per a statement overviewing the report, video ad networks accounted for 17.2% of the spend. The other 55.9% was attributed to “trafficking platforms,” which are also referred to as “tech platforms.”