Commentary

BREAKING: Agency Redesigns Web Site!

OMG! Boston-based Conover Tuttle Pace (well, they like to be known as CTP) has a new Web site. Yes, I know. It's amazing. A new Web site! It's all about the human spirit and how the agency is all about brands that want to Live Out Loud. So we guess they're all about obnoxious, big-mouthed brands who always crash the party and make life miserable for others? Okay -- probably not. Well, at least I hope not.

And now for something a bit more substantial. Michigan-based shopper marketing agency MARS Advertising will continue its Start Small Initiative throughout 2014. The Initiative pledges MARS staff will support a wide array of organizations that offer services relating to homelessness, child welfare, education and more. Of the initiative's continuation, MARS Advertising Partner and CEO Rob Rivenburgh said: "The Start Small initiative is an important extension of our commitment to drive growth for ourselves, our community and our clients…Last year, our team had meaningful and valuable experiences with Start Small and are already making strides towards achieving this year's goal." Better than a new Web site, huh?

You know how there are certain people in agencies that just get stuff done and who you can count on to get stuff done. That is, if you're on their good side. It's not often these people are celebrated. In fact, they never are. Oh sure, they might get a pat on the back from time to time but without them, many an agency would fall apart. Who am I talking about? Agency admins, that's who. In an Ad Age piece, admins get their due. There's Mama Jo from Razorfish, Jay Bennett from Havas, Julie Garner from The Martin Agency, and more. So today, take a moment to appreciate the admins in your agency. No, really. Right now. Walk over to them and tell them how much you appreciate their hard work for the agency

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1 comment about "BREAKING: Agency Redesigns Web Site!".
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  1. Steve Plunkett from Cool Websites Organization, February 6, 2014 at 9:57 a.m.

    Did you actually lead with an agencies website launch announcement?

    Wait.. did an agency actually send you a release on website update?

    not sure which makes my head hurt more..

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