If you've been sleeping under a rock this past week, you may not have heard of Secret, the new iPhone app that is talking Silicon Valley by storm with
its ability to anonymously share secrets that are seen by your social media friends and those to whom you are otherwise connected. While Silicon Valley has been busy outing itself these past few days,
there is another industry you are very familiar with that wallows in schadenfreude just as much as Silicon Valley does. It won't be long before Secret will be the place to go to find out about Madison
Avenue's dirty laundry. And while you're airing all your little secrets, don't forget to send them to Mediapsssst. We will, of course, grant you
So...why does it seem like every ad creative is never satisfied, always wanting additional creative outlets beyond creating words and pictures that sell stuff? Oh, wait. I'm an idiot. It's because they are, ahem, creative and are continuously looking for an outlet through which to share their creativity. Which is exactly why BBDO Associate Creative Director Diego Contreras, who befriended Kool Head Producer and Songwriter Jason Nitti, decided to make a video for one of Nitti's tracks, Leon. Of his motivation to create the video, Contreras said it was born out of “a weird TV spot for Converse about kids waking up in the middle of the night and sleepwalking to a basketball court to play ball. It was about loving something so much that you do it in your sleep. But like 98 percent of our work in advertising, it went into the horrifying black hole of dead ideas. So I brought it back out and used it as a starting point…which quickly evolved into a new story for the video.” Hmm. An ad inspiring other forms of creativity? Who knew?
If you ride New York's MTA and if you see something you think you should say something about, you may not feel the same way in the near future. Why? Because the agency that created the well-known tagline, "If you see something, say something" -- Korey Kay & Partners -- will no longer be handling the account. After a required agency review, Korey Kay & Partners, which has handled the account for the past 22 years, was bested by a team of agencies, Pulsar Advertising and Arcade Creative Group. While MTA CMO Mark Heavey has nothing but kind words for Korey Kay & Partners, he noted that commuters "are looking for information in new ways" which, really, is code for saying Korey Kay & Partners lacks in interactive capabilities as the agency aims to increase its focus on reaching Millennials.
Last week, you may have heard the unemployment rate now stands at 6.6%. What you might not have heard is that for the first time, advertising agency employment surpassed commercial printing employment -- yet another sign our business is going all digital. In addition, employment in the public relations sector increased 6.1% from 2012 to 2013 -- resulting, most likely, from an increased focus on content marketing.
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200-person event.
Of the event's genesis, Boylston said: "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, diehard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said: "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals, which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said: "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.