If you've been sleeping under a rock this past week, you may not have heard of Secret, the new iPhone app that is talking Silicon Valley by storm with
its ability to anonymously share secrets that are seen by your social media friends and those to whom you are otherwise connected. While Silicon Valley has been busy outing itself these past few days,
there is another industry you are very familiar with that wallows in schadenfreude just as much as Silicon Valley does. It won't be long before Secret will be the place to go to find out about Madison
Avenue's dirty laundry. And while you're airing all your little secrets, don't forget to send them to Mediapsssst. We will, of course, grant you
So...why does it seem like every ad creative is never satisfied, always wanting additional creative outlets beyond creating words and pictures that sell stuff? Oh, wait. I'm an idiot. It's because they are, ahem, creative and are continuously looking for an outlet through which to share their creativity. Which is exactly why BBDO Associate Creative Director Diego Contreras, who befriended Kool Head Producer and Songwriter Jason Nitti, decided to make a video for one of Nitti's tracks, Leon. Of his motivation to create the video, Contreras said it was born out of “a weird TV spot for Converse about kids waking up in the middle of the night and sleepwalking to a basketball court to play ball. It was about loving something so much that you do it in your sleep. But like 98 percent of our work in advertising, it went into the horrifying black hole of dead ideas. So I brought it back out and used it as a starting point…which quickly evolved into a new story for the video.” Hmm. An ad inspiring other forms of creativity? Who knew?
If you ride New York's MTA and if you see something you think you should say something about, you may not feel the same way in the near future. Why? Because the agency that created the well-known tagline, "If you see something, say something" -- Korey Kay & Partners -- will no longer be handling the account. After a required agency review, Korey Kay & Partners, which has handled the account for the past 22 years, was bested by a team of agencies, Pulsar Advertising and Arcade Creative Group. While MTA CMO Mark Heavey has nothing but kind words for Korey Kay & Partners, he noted that commuters "are looking for information in new ways" which, really, is code for saying Korey Kay & Partners lacks in interactive capabilities as the agency aims to increase its focus on reaching Millennials.
Last week, you may have heard the unemployment rate now stands at 6.6%. What you might not have heard is that for the first time, advertising agency employment surpassed commercial printing employment -- yet another sign our business is going all digital. In addition, employment in the public relations sector increased 6.1% from 2012 to 2013 -- resulting, most likely, from an increased focus on content marketing.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.