Trulia the online real estate marketplace has selected Interpublic’s Draftfcb and Initiative for the creative and media duties respectively after a review, the company confirmed.
Previously the company handled marketing duties in-house. Estimated annual spending going forward is $45 million.
The agency selections came shortly after the company hired Kira Wampler as CMO as the firm prepares to launch its first ever national marketing campaign.
The new campaign is expected to kick off later in the first quarter and will span multiple channels including TV, online, radio and mobile.
“After thorough research and testing, we feel confident that we can extend our brand, drive even higher levels of engagement and deliver a more compelling ROI to our subscribers through a national marketing campaign,” said Pete Flint, CEO and co-founder of Trulia.
Wampler is tasked with leading all consumer product and marketing efforts at the company including the launch of the upcoming campaign.
Prior to joining Trulia, Wampler spent more than two years at Lytro as VP of product and marketing and before that was a senior marketing executive at Intuit.
Draftfcb will handle the account of its office in San Francisco, where Trulia is headquartered.