We've received a whisper from a tipster that Boston-based media buying shop Blitz Media has closed. The shop has been a Boston area mainstay for decades and was one of the first media-buying shops in the area. Last fall the agency parted ways with major client Wendy’s, which the shop had served for over a decade. At the time agency CEO Melissa Lea wrote in a memo to staffers that the shop made the “difficult” decision to resign the account after doing a “profitability assessment” on the assignment. Ensuing talks with the client apparently could not resolve outstanding issues. Lea wrote that Wendy’s “contributed to our overall growth for many years and for that we thank them. We will continue to work hard on their business as we transition the account.” She also noted that the agency had won a number of accounts in 2013. We have reached out to the agency for comment but have not yet had a response.
Anomaly, which just lost its head of integrated production, Sergio Lopez, to McCann London, has hired Aolenso BBDO Auckland Creative Director Levi Slavin as the agency's new CD. Slavin came to Colenso BBDO in 2009 from Saatchi & Saatchi London. Of his joining Anomaly, Slavin said: "Anomaly is an incredibly exciting company -- one that genuinely plays in a new space. I'm thrilled to be joining the team."
Interpublic Group secretary Joy Noel, with the shop for 20 years, has sued the agency for $2 million, claiming the agency falsely blamed her for sending a threatening package to agency CEO Michael Roth. During an hour and a half of questioning back in December during which Noel denied sending the package, she claims the agency questioned her about her National Rifle Association membership and "supposed gun activities." She also denies having anything to do with her NRA membership cards being inside the package. She's was suspended and escorted out of the office. Noel says the agency's action is in retaliation for a previous lawsuit she filed claiming the agency engaged in race discrimination.
I'd like to wish John Hilbrich and Mark Anthony good luck. Why? Because the two have set out to create a bit of an oxymoron -- an agency holding company that isn't an agency holding company. You see, the two, who have launched Sandbox in Chicago, aim to, as Lewis Lazare writes, "challenge the status quo in the ad industry." How? By creating partnerships between agencies that are designed to highlight talent and fuel business efficiencies. Really? How is that any different than the holding company they are trying so hard not to be?
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.
Clearly Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. The agency recently completed
a $10 million renovation of its 81,000-square-foot River North office space transforming two floors of office space into a wide open, unproductive free-for-all.
And get this. The agency used to occupy three floors. Now it occupies two. They say that's because the new office design uses space more efficiently. Translated into English, that means stuffing the same amount of bodies into a smaller space to save money.
The new design has done away with all offices and added all the usual distracting crap you'd expect to see in an advertising agency: graffiti, a soda fountain and a bubble hockey table. They've even added bicycle racks and a "town hall" meeting area with bleachers. Oh, and they've given the new space a cute new name; Havas Village. Because yeah -- it takes a village to raise children and, well, that's pretty much what ad agency people are; spoiled little brats who prefer a playpen instead of an office in which to "work."
Okay, that's harsh, but I can say that because I've been there.Of the new space, Havas Chicago CEO Paul Marobella said: "The big part of this space, outside of how cool it is, is that it's really built for utility and built for a purpose. Creative, media, strategy and account all sit together, organized by account. What's different about us is we can make a decision on Monday and it will be implemented by Friday."
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need
advice like this, but apparently this is the case.
Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if you've worked in the ad business for any length of time, you know full well there are, unfortunately, plenty of people who need this advice.
His advice? Knowing when to say things clearly and in a way that doesn't waste other people's time nor make you end up looking like a fool. He offers up four things that are perfectly okay to say but for some reason, people are too scared to say them. They are "I am sorry," "I can not do that," "I don't know" and "Let's be clear." You can read his whole article for the details but, seriously, you really shouldn't have to.