We've received a whisper from a tipster that Boston-based media buying shop Blitz Media has closed. The shop has been a Boston area mainstay for decades and was one of the first media-buying shops in the area. Last fall the agency parted ways with major client Wendy’s, which the shop had served for over a decade. At the time agency CEO Melissa Lea wrote in a memo to staffers that the shop made the “difficult” decision to resign the account after doing a “profitability assessment” on the assignment. Ensuing talks with the client apparently could not resolve outstanding issues. Lea wrote that Wendy’s “contributed to our overall growth for many years and for that we thank them. We will continue to work hard on their business as we transition the account.” She also noted that the agency had won a number of accounts in 2013. We have reached out to the agency for comment but have not yet had a response.
Anomaly, which just lost its head of integrated production, Sergio Lopez, to McCann London, has hired Aolenso BBDO Auckland Creative Director Levi Slavin as the agency's new CD. Slavin came to Colenso BBDO in 2009 from Saatchi & Saatchi London. Of his joining Anomaly, Slavin said: "Anomaly is an incredibly exciting company -- one that genuinely plays in a new space. I'm thrilled to be joining the team."
Interpublic Group secretary Joy Noel, with the shop for 20 years, has sued the agency for $2 million, claiming the agency falsely blamed her for sending a threatening package to agency CEO Michael Roth. During an hour and a half of questioning back in December during which Noel denied sending the package, she claims the agency questioned her about her National Rifle Association membership and "supposed gun activities." She also denies having anything to do with her NRA membership cards being inside the package. She's was suspended and escorted out of the office. Noel says the agency's action is in retaliation for a previous lawsuit she filed claiming the agency engaged in race discrimination.
I'd like to wish John Hilbrich and Mark Anthony good luck. Why? Because the two have set out to create a bit of an oxymoron -- an agency holding company that isn't an agency holding company. You see, the two, who have launched Sandbox in Chicago, aim to, as Lewis Lazare writes, "challenge the status quo in the ad industry." How? By creating partnerships between agencies that are designed to highlight talent and fuel business efficiencies. Really? How is that any different than the holding company they are trying so hard not to be?
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you called her. Today, like everything else in life, it's a bigger deal. Everything about
prom is a bigger deal. Bigger dresses. Bigger parties. Bigger limos. And, yes, bigger prom proposals or promposals.
Last month, Jed Renfroe, who owns Renfroe Outdoor, was asked by his son if he could use one of the company's digital billboards to post his proposal. Renfroe turned to Watchfire Design creative Spencer Gross who worked up a design that was then added to the rotation of one of Renfroe's digital billboards.
All of which makes one wonder, as overblown as proms (and weddings) have become, it this billboard thing just another element that steals away the magic and emotion and replaces it with staged pomp and circumstance?
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched a program to show
support and bring aid to those in need in Nepal.
In addition to providing food and other aid, Creatives Without Borders is encouraging people to send photos, videos and letters to show support for those who have and are still suffering from the earthquake in Nepal. The images will be projected on a large screen on Wednesday, May 6 at 8 p.m. at Naya Bazar in Kathmandu and be accompanied with live music.
Reports about what has been done and is being done in the country will also be showcased to help locals to understand what efforts are being exercised across the country.
You can show your support for the effort by sending your images, videos and letters to email@example.com or by using #cwbnepal when posting to social media.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.