Speaking of agency dismay with things, it appears you are also dismayed with Apple and Amazon
because they won't share the data you need to make an informed decision about whether or not to spend your ad dollars with them. But it's really no surprise. Unlike many other entities, neither Apple
or Amazon needs to depend on ad dollars, as this is not their primary source of income. Currently, Apple's ad revenue is $257 million compared to its total revenue of $171 billion. Amazon takes in
$614 million in ad revenue compared to overall revenue of $75 billion. Is it any wonder why they don't really want to work all that hard for your business?
Well, here's some big news. Okay -- so hey, it's not Nike, but come on, Reebok! Yes, San Francisco's Venables Bell & Partners has snagged the Reebok account as global agency for the brand. Of winning the account, VBP EVP Will McGinness said: "Reebok represents exactly the kind of opportunity that excites us most: an iconic brand led by a brave client with a genuine desire to challenge category conventions. Throughout the pitch we truly lived, ate and sweat the fitness lifestyle of the Reebok consumer. We share our client's belief in Reebok's potential and look forward to accomplishing great things together." Rock on, VBP!
So when and how do two ad guys become a hardware store? When it's Mattias Gunneras and Andrew Zolty from digital agency Poke -- two guys who invented a gadget for a bakery that when activated would tweet the availability of fresh baked goods. The two have extended that hardware dabble into a full-blown business called Breakfast. At Breakfast -- a top-10 most innovative company, according to Fast Company -- they have set out to integrate the Internet into the real world. They've built a system that connects the bicycle data of a cross-country biker to Twitter. They worked on that Conan O'Brien blimp people could check into as it crossed the country. They developed Instaprint, a wall-mounted printer that prints Instagram images with a given hashtag. They continue to innovate, most recently with B-Line, a rotary phone-like device connected to each of the firm's three partners that they sent out to their top brand prospects.
Oh, you agencies. Always jumping on the latest trend. Now social media is a bit past the trend stage but four or five years in with upwards of 87% of you, according to STRATA, implementing social media programs for clients, it's disheartening that just 54% of you indicate you would implement more social media programs if the value were more obvious. Have we really not yet figured out how to make social media work for brands? Or, as many a naysayer is wont to say, maybe it's just never going to work and we should all just go back to buying more TV ads.
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.