So what's up with ad agencies implementing CMO positions? What, Director of New Business sounds too boring? After all, what's a new biz director do? Whatever they can to position the agency
in a way that causes prospects to become inclined to do business with an agency. What's a CMO do? Heck if I know the difference, but it seems every agency wants a CMO these days. The most recent
agency to jump on this train is Organic, which just appointed Tracy Richards to the position. Richards has been with Organic for 13 years and has served as account director as well as new business
director. All of that said, maybe Organic and every other CMO-hiring agency is behind the eight ball. After all, Renegade Communications seems to be ahead of things with the hire of a Chief Return on Investment Officer.
So you know how every agency now seems to be morphing into a product development company? CP+B has done it. Deutsch LA has done it. Now PI&C New York is getting into the game with the launch of a socially conscious fashion line called Social Aesthetics as well as an online store for artisanal Italian food called Passione Italiana. It's all part of the agency aiming to position itself as a social entrepreneur.
We've always had a place in our hearts for Kansas City-based VML. Maybe it's the people we knew who worked and still work there. Maybe it's the awesomeness that comes out of a non-New York place like Kansas City. Either way, VML has just snagged the Cobra Puma Golf account. So congrats! Of choosing VML, Cobra Puma Golf President Bob Philion said: "VML is an innovative agency with extensive expertise in creating meaningful consumer experiences within the world of marketing, and we are excited to have them on board. Their understanding of the industry and ability to tell our Game Enjoyment story across multiple platforms will help us elevate our communications platform and reach an even greater global audience."
Everyone hates taxes, right? No one likes paying them and everyone likes spending all they can. Sadly, that may soon change for advertisers if a plan from House Ways and Means Committee Chairman David Camp makes its way into law. Camp's plan would cap expensing of advertising costs to 50% the first year with the rest amortized over 10 years. Included in that plan is an exemption for the first $1 million. That's great for small advertisers. Not so great for bigger ones. Of the proposal, 4A's lobbyist Dick O'Brien said: "This is a dreadful idea. What he's doing will make advertising more expensive." Well, yeah. Someone's got to pay the tax bill.
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. In this new position, Geiger will report to D&G Chairman David Angelo and will be responsible for developing
“world-class digital strategy, creative, integration and content production.”
The hire is designed to help further bolster the agency's executive leadership team following a string of recent promotions, including Colin Jeffery as chief creative officer, Brian Dunbar as president and Seema Miller as chief strategy officer.
Of the hire, Angelo said: "Over the past year, we have been assembling nothing short of an all-star leadership team. We are ecstatic to have Mike join our team as he brings a wealth of top notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths."
And of joining D&G, Geiger said: "I'm really excited to return to an independent creative agency like D&G where I can be closer to the people and the work. At the end of the day, my passion is finding and cultivating great talent, building teams and creating breakthrough work. When I first met with David and the rest of the team, we just clicked -- we had the same values and vision for how to run a business. I can't wait to get started."
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.