Another Agency Hops on the CMO Bandwagon

So what's up with ad agencies implementing CMO positions? What, Director of New Business sounds too boring? After all, what's a new biz director do? Whatever they can to position the agency in a way that causes prospects to become inclined to do business with an agency. What's a CMO do? Heck if I know the difference, but it seems every agency wants a CMO these days. The most recent agency to jump on this train is Organic, which just appointed Tracy Richards to the position. Richards has been with Organic for 13 years and has served as account director as well as new business director. All of that said, maybe Organic and every other CMO-hiring agency is behind the eight ball. After all, Renegade Communications seems to be ahead of things with the hire of a Chief Return on Investment Officer.

So you know how every agency now seems to be morphing into a product development company? CP+B has done it. Deutsch LA has done it. Now PI&C New York is getting into the game with the launch of a socially conscious fashion line called Social Aesthetics as well as an online store for artisanal Italian food called Passione Italiana. It's all part of the agency aiming to position itself as a social entrepreneur.

We've always had a place in our hearts for Kansas City-based VML. Maybe it's the people we knew who worked and still work there. Maybe it's the awesomeness that comes out of a non-New York place like Kansas City. Either way, VML has just snagged the Cobra Puma Golf account. So congrats! Of choosing VML, Cobra Puma Golf President Bob Philion said: "VML is an innovative agency with extensive expertise in creating meaningful consumer experiences within the world of marketing, and we are excited to have them on board. Their understanding of the industry and ability to tell our Game Enjoyment story across multiple platforms will help us elevate our communications platform and reach an even greater global audience."

Everyone hates taxes, right? No one likes paying them and everyone likes spending all they can. Sadly, that may soon change for advertisers if a plan from House Ways and Means Committee Chairman David Camp makes its way into law. Camp's plan would cap expensing of advertising costs to 50% the first year with the rest amortized over 10 years. Included in that plan is an exemption for the first $1 million. That's great for small advertisers. Not so great for bigger ones. Of the proposal, 4A's lobbyist Dick O'Brien said: "This is a dreadful idea. What he's doing will make advertising more expensive." Well, yeah. Someone's got to pay the tax bill.

Recommend (1) Print RSS
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
  • GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela

    Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with the launch of...wait for it...a Spanish telenovela. Yeah, that makes a lot of sense, right? But, hey, GSD&M is an ad agency and ad agencies just ...
  • Fallon 'Winternship' Program to Clothe, House, Transport, Entertain 8 Lucky Interns

    Well, of course they are! After all, who'd want to intern at an agency in freezing cold Minnesota when they could work in the warm confines of Manhattan? Oh, wait. Anyway, Fallon Minneapolis has launched an intern program called Wintern. In order to lure interns into the program, the agency ...
  • Leo Burnett Tops List of Adoption-Friendly Workplaces

    Well, there's a list for everything, right? Why not one for the best workplaces with adoption-friendly policies? Yeah, why not? Well the Dave Thomas Foundation for Adoption has awarded Leo Burnett the top spot on its 2014 list of the top adoption-friendly workplaces in advertising, marketing and public relations followed ...
  • Mindshare Has All the Answers to Your Millennial Questions

    Anything and everything you ever wanted to know about Millennials. WPP media shop Mindshare North America is out with new research. Badge Brands and the New Millennial Identity, takes a look at the importance of intelligence and friendship to the Millennial generation -- and how brands can capitalize on Millennials ...
>> MAD Archives