There are few
categories where brand marks represent more than in athletic footwear, so when one of the fitness giants redoes it, it's kind of big news, and Reebok just redid its. Called the "Delta," the new
triangular mark replaces the Reebok brand's old three intersecting slashes. The change, says Reebok CMO Matt O'Toole, seems reminiscent of a chief rival's: to inspire people to get off their couches
and become less "sedentary."
"We believe the benefits of an active life go beyond the physical benefits and impacts your whole
self and your relationships with others," he says in a statement announcing the change. Reebok "It is our symbol of change - an invitation to take part, and to unlock your true potential. It's
not a logo, it's a symbol…a way of life."
Go ahead, watch for yourself -- just do it.