Hmm. Maybe David Berkowitz really is that awesome. If you recall, his former shop, 360i, hired 15 people to replace him when he left to become CMO of MRY. Now there is so
much David Berkowitz awesomeness at MRY that the agency had to open a San Francisco office to make room for all that awesomeness. Well, that and the fact that the agency won digital work for ticket
broker StubHub. It’s said that the agency will be known as MRY West. And Berky? I'm sure they'll welcome his awesomeness with open arms when he heads to San Francisco for a visit.
So SXSW is right around the corner. You're going, right? After all, it's a mecca for startups looking to launch with a little help from your agency. At least you'd like startups to think that way, right? Well, you better hope they don't read this column by ad man Jake Finkelstein, who offers up 5 reasons why an early-stage startup shouldn't hire an ad agency. Some of his reasons, such as a startup not having a clear picture of their customers, is valid. Others, such as agencies moving too slowly and inability to manage the relationship, aren't so solid.
It's never a good sign when an agency pulls out of an account review for a piece of business as large as CVS but that's exactly what incumbent Arnold did Monday. Of the pullout, an Arnold statement reads: "We have enjoyed a four year partnership with CVS, helping them develop the marketing strategy for the company's expanded direction, and we are very proud of what we have accomplished. However, we have decided not to continue in the agency review process and focus on other strategic initiatives for our company. We part with mutual respect and wish them and their new agency much success." Likely the real reason is far more juicy and rife with drama.
Speaking to Crain's Detroit Business regarding the backlash Cadillac is receiving for its Poolside ELR ad featuring Neal McDonough, Cadillac Advertising Director Craig Bierley said the spot's detractors have it all wrong. It's not targeting the one percent -- it's targeting those making $200,000 or more who "pop in and out of luxury...people who haven't been given anything. Every part of success they've achieved has been earned through hard work and hustle." It's not about materialism. Luxury cars are a byproduct of success, not the objective. It's not saying be a workaholic. It's saying work hard and there will be rewards. It's not a buy American message. The American references were there simply because it was a commercial designed to air in America.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.