Apple has iTunes. Beats has its Beats Music. Now Samsung is about to offer Milk, a customizable, ad-free music streaming service that gives Samsung smartphone owners access to more than 200 stations.
“Music means a lot to our Galaxy users, and we know they frequently use their mobile devices to engage with music,” Daren Tsui, vice president of music services, at Samsung’s Media Solutions Center, America, tells Marketing Daily. “We heard from our consumers that free radio services today under-deliver -- too many ads, too much of the same music, too long to get to the music they want to hear. We’re launching Milk to address these pain points and to deliver a great experience for our consumers.”
The name “Milk” represents the brand’s “fresh take” on music, Tsui says. The service’s ease of use and features are meant to address some of the things that other services may be lacking, he says.
“By taking the work out of seeking and listening, we’ve created a music experience that’s organic and fun,” he says. “Milk Music is bringing music discovery back to its roots and to what people loved about traditional radio.”
In addition to the streaming service, powered by Slacker and available for Samsung Galaxy owners, Samsung will also use Milk Music to offer exclusive music programming from both established and emerging artists. (In a related note, after introducing Milk at SXSW this week, Samsung also announced a partnership with All Def Digital and is sponsoring an exclusive show for Galaxy owners featuring Jay-Z and Kanye West.)
“At Samsung, we’re constantly looking for ways to bring new programs and exclusive content to our Galaxy owners and fans. Last summer we launched an album exclusively through an app on our Samsung devices,” Tsui says.
Samsung has been previewing the Milk Music service at its Galaxy Experience pop venue at SXSW in Austin.