We love 360i. After all, our hero MRY CMO David Berkowitz used to work there. The agency has handled the digital portion of the Capital One account for three or so years. Well, it seems the brand has issued an RFP for the digital business. Apparently, the RFP is simply the result of federal guidelines -- and it would appear it's just a bunch of hoops everyone must jump through before returning to business as usual. Well, at least for 360i's sake, we hope things return to business as usual. Maybe Berkowitz should make a brief return to kick some RFP ass?
Well -- when it comes to ad agency expansion, it's usually East moving to West, but for San Francisco-based H&L Partners, its West moves East. The agency has selected Boston as headquarters for its East Coast home. In August, the agency won the New England McDonald's account from incumbent Arnold Worldwide. That win led to the opening of a 3,500-square-foot office on Canal Street. The agency, which employs 85 people nationally in LA and St, Louis, will staff its Boston office with ten people.
So a couple of days ago we told you about Brazilian Miami Ad School graduate Daniel Ogawa who launched a Web site, Save American Creatives, to land himself a job back home in Brazil. Well, maybe this news will help. Acquisitions always stir things up employment-wise. TBWA Worldwide has acquired a majority stake in Brazilian ad shop Mood. Of the acquisition, Mood Founder Augusto Cruz Neto said, "I was courted by many international groups, but I chose a partnership with Omnicom and TBWA because it is a group which respects entrepreneurship and creativity, and also because of my relationship with Luiz Lara, who has always respected our total independence to work." Augusto, go check out Ogawa's site and give the guy a chance.
It's quite interesting to see ad agencies shift, jibe, duck and morph to stay afloat as things in the ad business change so drastically. Some agencies have become product companies. Others have turned to the crowd for creative inspiration. R/GA, in line with the trend of agencies aligning themselves with startups, has launched a fund to invest in startups. In this investment role, the agency will become investment adviser to startups that have little to do with advertising, according to COO Stephen Plumlee. Will we see the day when the next Apple/Twitter/Facebook/Uber is backed by an ad agency?
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.