Bob Winter, the former Crispin Porter + Bogusky executive creative director, has joined Chicago-based VSA Partners as ECD. He has also been named a partner in the firm.
Independent VSA was founded in 1982 and now has a staff of over 300. In addition to Chicago, it has offices in New York and Detroit. Recent new work from the shop includes TV, print and integrated campaigns for Goose Island Beer Company, as well as for Kraft’s Crystal Light, both of which followed on the heels of the agency’s “Photobomb” mobile app for Kool-Aid, which cracked the top-25 in the iTunes app store.
In addition to CP+B, Winter has worked with a handful of big national agencies, including DDB, Goodby Silverstein & Partners, Leo Burnet and Y&R.
He’s credited as the creator of the Bud Light ‘Real Men of Genius’ campaign. Other major brands he’s worked include Altoids, McDonald’s, Craftsman, Greenpeace and Best Buy. At Crispin, he was ECD of the agency’s Miami office.
Winter is the latest of a series of senior appointments at VSA. Recent hires include Joe Nio, former head of strategy at Y&R Chicago, Dr. Charles Hammerslough, former director of modeling for Obama for America, Jeff Cruz, former executive creative director of Leo Burnett Detroit, and Jim Toth, former creative director at Leo Burnett’s Arc, who will partner with Mr. Winter to oversee creative at VSA.
“We have been building a best-in-class team to connect digital, design, advertising and data in new and innovative ways that drive results for our clients,” said William Rosen, a partner and head of consumer marketing at the agency. Winter, he added, is "the kind of industry leading creative talent who will continue to push us forward.”