Let's play a game. South Carolina-based agency Chernoff Newman has rebranded and...wait for it...launched a new Web site. And now the game.
Read what Chernoff Newman President and COO had to say about the branding process: “Our philosophy is grounded in finding a human connection that positively impacts the bottom line of our
clients. We asked ourselves, how do we do this? The answer is our mantra: to discover, create, connect and inspire.” Now explain what the agency does. Now read what Senior VP and CD Heather
Price said: “We needed a brand that would allow people the opportunity to look at us differently. A look that more accurately describes who we are and what we do, that’s forward-leaning,
smart and people-oriented. A way of talking about ourselves that showcases our curiosity and creativity while maintaining a foundation of innovation and measurement.” Now explain what the agency
does. Can you? Do any of these words make sense? Do they differentiate the agency from any other agency in the world? It's time to end buzzword bingo and actually come up with differentiating factors
that set you apart from the competition.
There are not many ad agencies in Rochester, NY. And there aren't many run by women. There or anywhere for that matter. But Rochester-based Partners + Napier is one such agency. Launched by Sharon Napier, the agency is celebrating its tenth anniversary this week. Kudos. Commenting on the lack of women running things in advertising, Napier said: “There needs to be more women at the top in advertising. The work has to work. It has to be creative, it has to be breakthrough work. At the end of the day, it has to drive our clients’ business.” Napier founded the company through a management buyout of her previous employer, Toronto-based Wolf Group.
We can just picture Razorfish Australia Co-Founder Iain McDonald running down the high school hallway on the last day of school screaming with glee. Or at least that's the picture that formed in our head after he announced he was leaving the agency and said, “My feelings are very much like that of a teenager leaving home for the first time but with the old family right behind.” McDonald is leaving to concentrate on personal projects. He added: “With things going well for Razorfish and me having ideas I want to pursue without any strings attached, it’s the right time. It’s been carefully planned for a while and I am in no doubt that Razorfish is ready." Have fun, Iain!
Do you ever think about the amount of ink a particular typeface uses? Is it even a consideration when you develop a campaign? Grey London thinks so. Developed as an internal project, the agency took the font, which uses 33% less ink than standard typefaces, to the U.K.'s largest stationer, Ryman Stationary. The font, Ryman Eco, was developed at the same time a 14-year-old American student suggested the U.S. federal and state governments could save $370 million annually by switching from Times New Roman to Garamond. The font isn't really much to look at, but if it can save money and ink, we're all for it.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.