Watch out Leo Burnett. Big things are happening over at Esurance. The direct-to-consumer insurance company, which stole many Super Bowl advertisers' thunder by giving away $1.5 million after
the game, has announced that Alan Gellman has joined the company as chief marketing officer. Gellman will oversee all of Esurance's marketing and advertising efforts, including direct marketing,
online and offline advertising, search, brand partnerships, communications and customer experience. Of Gellman, Esurance President and CEO Gary Tolman said: "After a very comprehensive search, I am
pleased to welcome Alan to the Esurance team. His experience in regulated industries and strong focus on digital, analytics, and putting customers first will help us grow the Esurance business as we
continue to drive innovation and the evolution of self-directed insurance." Like we said, watch out Leo Burnett.
Las Vegas based SK+G Advertising has named Marc Lineveldt executive creative director. He joins the agency with 24 years of experience working on brands like Coca-Cola Company, Sony, Volkswagen, BMW and Levi’s. Lineveldt is the former Executive Creative Director for Fitzgerald+CO of Atlanta, a division of Interpublic. He began his career at TBWA/South Africa where he spent ten years, the first three in Johannesburg as an Art Director and the next seven years at TBWA Hunt Lascaris Cape Town as co-executive creative director. Lineveldt has also worked at Ogilvy, Y&R and Saatchi & Saatchi. He racked up several industry awards including Cannes Lions, Clio, The One Show, The Art Directors Club of NY, The Loeries, Epica and Dubai Lynx Awards.
Following Kristen Cavallo's appointment as president for Mullen, there appears to be a bit of housecleaning going on. There have been hints of layoffs and re-appointments coming out of the Boston office this week. There aren't many details, but there are plenty of rumors swirling about how the shop has lost its luster. Which, if true, is sad -- as the shop was once mighty.
Remember the Barbarian Group Superdesk? It really is quite awesome. But Gerry Graf wants us all to know that the offices of Barton F. Graf 9000 are just as cool. In a video, along with "spatial philosopher" Rose Sacktor, Graf touts the office's "one continuous floor and "discontinuous desks" and special poles that prevent the floor above from crashing down on employees' heads while at work creating Pizza Hut masterpieces. We think Barton F. Graf should have a party to introduce its One Continuous Floor just like Barbarian Group did to introduce its Superdesk. Gerry?
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.