Watch out Leo Burnett. Big things are happening over at Esurance. The direct-to-consumer insurance company, which stole many Super Bowl advertisers' thunder by giving away $1.5 million after
the game, has announced that Alan Gellman has joined the company as chief marketing officer. Gellman will oversee all of Esurance's marketing and advertising efforts, including direct marketing,
online and offline advertising, search, brand partnerships, communications and customer experience. Of Gellman, Esurance President and CEO Gary Tolman said: "After a very comprehensive search, I am
pleased to welcome Alan to the Esurance team. His experience in regulated industries and strong focus on digital, analytics, and putting customers first will help us grow the Esurance business as we
continue to drive innovation and the evolution of self-directed insurance." Like we said, watch out Leo Burnett.
Las Vegas based SK+G Advertising has named Marc Lineveldt executive creative director. He joins the agency with 24 years of experience working on brands like Coca-Cola Company, Sony, Volkswagen, BMW and Levi’s. Lineveldt is the former Executive Creative Director for Fitzgerald+CO of Atlanta, a division of Interpublic. He began his career at TBWA/South Africa where he spent ten years, the first three in Johannesburg as an Art Director and the next seven years at TBWA Hunt Lascaris Cape Town as co-executive creative director. Lineveldt has also worked at Ogilvy, Y&R and Saatchi & Saatchi. He racked up several industry awards including Cannes Lions, Clio, The One Show, The Art Directors Club of NY, The Loeries, Epica and Dubai Lynx Awards.
Following Kristen Cavallo's appointment as president for Mullen, there appears to be a bit of housecleaning going on. There have been hints of layoffs and re-appointments coming out of the Boston office this week. There aren't many details, but there are plenty of rumors swirling about how the shop has lost its luster. Which, if true, is sad -- as the shop was once mighty.
Remember the Barbarian Group Superdesk? It really is quite awesome. But Gerry Graf wants us all to know that the offices of Barton F. Graf 9000 are just as cool. In a video, along with "spatial philosopher" Rose Sacktor, Graf touts the office's "one continuous floor and "discontinuous desks" and special poles that prevent the floor above from crashing down on employees' heads while at work creating Pizza Hut masterpieces. We think Barton F. Graf should have a party to introduce its One Continuous Floor just like Barbarian Group did to introduce its Superdesk. Gerry?
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.